Ecomark: India

Ecomark is India's official eco-labelling scheme, launched in 1991 by the Government of India and administered by the Bureau of Indian Standards (BIS). It is designed to help consumers identify products that meet defined environmental and quality standards, making it easier to make informed purchasing decisions. The label is recognized across a range of consumer goods categories, spanning industries such as construction, manufacturing, consumer goods, and agriculture.

To earn the Ecomark label, products must satisfy both environmental criteria and the quality requirements set out in Indian Standards. The environmental assessment follows a cradle-to-grave approach, evaluating a product's impact across its entire lifecycle — from raw material extraction and manufacturing through to use and disposal. This comprehensive framework ensures that certified products demonstrate genuine environmental improvement, not just at one stage but throughout their supply chain.

Ecomark is relevant for manufacturers and producers operating in India who want to formally demonstrate the environmental credentials of their products. Certification can support market differentiation, build consumer trust, and align businesses with India's broader environmental policy goals. Because the scheme is government-backed and tied to Indian Standards, it carries regulatory credibility that distinguishes it from private or self-declared environmental claims.