Nature's Best Ecotourism

Nature's Best is Sweden's official ecotourism certification, awarded to nature and cultural tourism companies that meet rigorous standards for sustainability, environmental responsibility, and quality. Administered by the Swedish Ecotourism Society, the certification serves as both a quality mark and a business development tool, helping operators demonstrate their commitment to responsible tourism practices.

The program is designed for hospitality and outdoor tourism businesses operating in Sweden — such as guided nature experiences, wildlife tours, and adventure travel companies. To earn the certification, businesses are assessed against criteria developed in collaboration with travel associations, landowners, nature conservation organizations, public authorities, and tourism industry stakeholders.

For tourism operators, Nature's Best provides a recognized framework for improving and communicating sustainable business practices. For travelers, it identifies companies offering genuine, high-quality nature experiences that respect Sweden's natural and cultural heritage. The certification is relevant to any Swedish nature or cultural tourism business looking to strengthen its sustainability credentials and market positioning.