EWG VERIFIED
Environmental Working Group (EWG)
Safe, vetted products meet strict health and transparency standards.
Over 2,000+ products have earned this certification worldwide.
Key Strengths
- Grounded in rigorous, up-to-date scientific data on ingredient and product safety
- Covers multiple product categories: personal care, cleaners, diapers, mattresses, pet grooming
- Backed by EWG's widely trusted Skin Deep database with broad consumer recognition
- Requires full ingredient disclosure, promoting supply chain transparency
- Over 2,000 certified products, demonstrating strong market adoption
- Helps brands access health-conscious consumers actively seeking safer products
Ideal For
EWG VERIFIED is best suited for personal care, cleaning, diaper, mattress, and pet grooming product manufacturers who want to differentiate their products with a credible, science-backed safety mark. It is particularly valuable for brands targeting health-conscious consumers and retailers who prioritize ingredient transparency and chemical safety.
Target Audiences
Industries
Alignment & Recognition
Product Categories
Overview
The EWG VERIFIED™ program, by the Environmental Working Group (EWG), certifies personal care and cleaning products that meet strict health and environmental criteria. Launched in 2015, it's designed to help consumers make safer choices. Products must avoid harmful ingredients, fully disclose all components, and adhere to good manufacturing practices. Key partners include brands like Burt’s Bees and Beautycounter. Over 2,000 products now bear the EWG VERIFIED™ mark, contributing to consumer trust. The program ensures transparency and encourages companies to create healthier, environmentally friendly options.
Requirements & Verification
Evidence Requirements
Applicants must submit full ingredient lists and supporting documentation demonstrating that all ingredients are free from EWG's chemicals of concern. Companies must provide evidence of good manufacturing practices and complete ingredient disclosure for the relevant product category (personal care, cleaners, diapers, mattresses, or pet grooming). EWG's research team reviews all submitted documentation against published health standards before granting certification.
Prerequisites
Assessment Process
EWG's research team conducts a desk-based documentation review of all submitted product ingredients and manufacturing practice records. Reviewers cross-reference each ingredient against EWG's chemicals of concern list and toxicity databases. There is no on-site audit; certification is granted based on documentation review and compliance with published category-specific criteria.
Renewal & Compliance
Certified products must maintain ongoing compliance with EWG's published health standards. If a product formulation changes, the brand must notify EWG and resubmit for review. Licensing agreements are subject to periodic renewal, and brands are expected to continue meeting transparency and ingredient safety criteria to retain the mark.
Accountability Model
Impact & Outcomes
Employer Recognition
Consider Alternatives If...
Brands with proprietary formulations they are unwilling to fully disclose may find the transparency requirements prohibitive. Companies whose products contain any of EWG's chemicals of concern should consider reformulation before applying, as they are unlikely to qualify without significant product changes.
Alternative Programs
Frequently Asked Questions
Quick Facts
Certification
English
2015
2K+
Available
How to Use This Label
Certification Details
Assessment
Verification
Structure
Governance
Fee Structure
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Sources & Citations
Content on this page is AI-enriched from primary sources.
Environmental Working Group (EWG)Last verified Mar 9, 2026