Global Green Tag certification Personal Products

1. Review GreenTag Standards: Visit the Global GreenTag website and download the relevant certification standard for personal products (GreenRate or GreenTag PlanetMark). Familiarize yourself with the applicable ISO frameworks (ISO 14024, ISO 17065, ISO 14040/14044).

1. Contact GreenTag & Scope Your Products: Reach out to the Global GreenTag team to discuss your product range, applicable certification tier, and get a fee estimate. Determine which products or product lines you wish to certify.

1. Compile Product Data: Gather full ingredient disclosure, material safety data sheets, supplier declarations, manufacturing process documentation, and any existing lifecycle assessment (LCA) data. This is the most time-intensive step.

1. Conduct or Commission a Lifecycle Assessment (LCA): If you do not already have LCA data conforming to ISO 14040/14044, commission an accredited LCA practitioner to complete this for your products.

1. Submit Application & Documentation: Submit your completed application package — including ingredient data, LCA results, greenhouse gas calculations (ISO 14067), and manufacturing process evidence — to GreenTag's technical team.

1. Independent Technical Assessment: GreenTag's expert assessors independently review your submission. They may request additional information or clarification during this stage.

1. Receive Certification & Product Passport: Upon successful assessment, your product is awarded a GreenTag certification tier (e.g., GreenRate Level A–Platinum or GreenTag PlanetMark). A Product Passport is generated summarizing your product's environmental profile.

1. Maintain & Renew Annually: Pay annual licensing fees, notify GreenTag of any formulation or process changes, and renew your certification each year to retain the right to display the GreenTag trust mark.

Global GreenTag evaluates personal products across several interconnected dimensions, reflecting its multi-standard compliance framework.

Ingredient & Chemical Safety: Every ingredient must be fully disclosed and assessed against human health and environmental toxicity criteria. Substances of concern, restricted chemicals, and hazardous materials are flagged against international chemical databases. This is one of the most rigorous aspects of the assessment and directly combats greenwashing through full transparency.

Lifecycle Assessment (LCA): Products are assessed for their environmental impact across the full product lifecycle — raw material extraction, manufacturing, transport, use phase, and end-of-life disposal — in accordance with ISO 14040/14044. This includes energy use, water consumption, waste generation, and ecosystem impacts.

Greenhouse Gas & Carbon Footprint: Carbon footprint calculations are required per ISO 14067, covering Scope 1, 2, and relevant Scope 3 emissions associated with the product's lifecycle.

Manufacturing Process & Ethical Sourcing: Manufacturing facilities and supply chain practices are reviewed for environmental management, waste minimization, and in some tiers, modern slavery and ethical sourcing compliance.

Certification Tier Performance: Products are rated on a tiered scale (GreenRate Levels A through Platinum, or GreenTag PlanetMark) based on their aggregate performance across all criteria. Higher tiers require progressively stronger environmental and health performance, not just compliance with minimum thresholds.

Conformance Assessment: The overall process conforms to ISO 17065 (requirements for bodies certifying products, processes, and services), ensuring the certification body itself operates to internationally recognized standards of impartiality and competence.

Global GreenTag is one of the most internationally recognized product certification schemes originating from the Asia-Pacific region, with particular strength in Australia, New Zealand, Malaysia, South Africa, and Southeast Asia. With over 30,000 products certified across more than 350 manufacturers in 22+ countries, it has achieved meaningful scale for a specialist ecolabel. Its formal recognition within major green building rating systems — including Green Star, LEED, WELL, Infrastructure Sustainability, and Earthcheck — gives it a significant advantage in B2B procurement and construction specification markets, where product sustainability credentials are increasingly mandatory.

In the personal products space, GreenTag competes with a range of international ecolabels including ECOCERT Cosmos, NATRUE, and NSF/ANSI 305. However, GreenTag's multi-standard ISO compliance framework and full lifecycle approach are often considered more rigorous than single-attribute certifications. Its strength lies in the built environment and commercial procurement channels rather than direct-to-consumer retail, where labels like COSMOS Organic or Leaping Bunny may have stronger consumer brand recognition in European and North American markets.

Demand for credible product sustainability certifications is growing globally, driven by tightening regulatory requirements (particularly in the EU with the Green Claims Directive), corporate ESG procurement policies, and consumer skepticism of unsubstantiated green claims. GreenTag is well-positioned to benefit from this trend, particularly in Asia-Pacific markets where it has established relationships with green building councils and government procurement bodies. Its expansion into modern slavery and climate-specific certifications also reflects a broadening scope that keeps it relevant as sustainability expectations evolve.

Global GreenTag was founded in Australia in approximately 2009 by a team of scientists and sustainability professionals who identified a critical gap in the market: the absence of a rigorous, science-based, multi-standard product certification that could be trusted by both manufacturers and specifiers across global supply chains. Early development focused on the built environment and construction products sector, where architects and green building rating schemes needed reliable product intelligence to make specification decisions.

Over the following decade, GreenTag expanded its certification scope from building materials to encompass a broader range of product categories including personal care, household, and consumer products. The program achieved formal recognition within Green Star (Australia), LEED (global), WELL, and other major rating systems, cementing its credibility in the B2B procurement market. GreenTag also expanded its geographic reach, establishing scientific and sales operations in China, South Africa, Vietnam, Malaysia, Korea, and New Zealand. By the early 2020s, the program had grown to cover over 30,000 products from more than 350 manufacturers across 22+ countries, making it one of the largest multi-category product certification programs in the Asia-Pacific region.