Global Green Tag certification Cleaning Products

1. Review certification standards: Visit the Global GreenTag website and download the relevant certification criteria for cleaning products, including health, sustainability, and LCA requirements.

1. Conduct a readiness assessment: Evaluate your product formulations, ingredient disclosures, manufacturing processes, and existing environmental data against GreenTag's tiered standards (Bronze, Silver, Gold, Platinum).

1. Gather product documentation: Compile full ingredient lists, Safety Data Sheets (SDS), manufacturing process data, supplier declarations, and any existing Life Cycle Assessment (LCA) or Environmental Product Declaration (EPD) data.

1. Submit an application: Contact Global GreenTag to initiate the certification process. Complete the application form and submit all required product documentation and data.

1. Independent assessment: GreenTag's expert assessors independently review your submission, verifying claims against ISO 14024, ISO 14040/14044, ISO 14067, and ISO 14025 standards. Additional laboratory testing may be required.

1. Receive tiered rating: Based on assessment results, your product is assigned a Bronze, Silver, Gold, or Platinum rating. You will receive a detailed report outlining your product's performance.

1. Certification and listing: Upon approval, your product is listed on the Global GreenTag public registry, and you receive the right to use the GreenTag certification mark and a Product Passport.

1. Maintain certification: Pay annual licensing fees, notify GreenTag of any formulation or process changes, and renew annually to maintain your certified status.

Global GreenTag evaluates cleaning products across several interconnected assessment areas, combining health, environmental, and ethical criteria into a tiered scoring framework.

Human Health & Ingredients: Products are assessed for the presence of hazardous chemicals, carcinogens, endocrine disruptors, and other substances of concern. Full ingredient disclosure is mandatory, and formulations are evaluated against international chemical hazard databases and regulatory lists. This is a core differentiator of GreenTag's approach to cleaning products.

Life Cycle Assessment (LCA) & Environmental Impact: Products undergo LCA analysis in accordance with ISO 14040/14044, measuring environmental impacts across the product's full life cycle — from raw material extraction through manufacturing, use, and end-of-life. Greenhouse gas (GHG) emissions are calculated per ISO 14067, and results may be published as an Environmental Product Declaration (EPD) per ISO 14025.

Sustainability & Responsible Sourcing: Assessment includes evaluation of sustainable sourcing practices, supply chain transparency, and alignment with ethical sourcing standards. Modern slavery and ethical supply chain considerations are increasingly incorporated into higher-tier assessments.

Performance & Efficacy: Cleaning products must demonstrate functional performance — they must work effectively as cleaning agents while meeting environmental and health criteria. This ensures certified products are genuinely viable alternatives to conventional products.

Tier Differentiation: The Bronze, Silver, Gold, and Platinum tiers reflect increasing levels of environmental and health performance. Higher tiers require more comprehensive LCA data, lower chemical hazard scores, and greater supply chain transparency. Platinum-level products represent best-in-class performance across all criteria.

Global GreenTag is one of the most widely recognized product eco-labels in the Asia-Pacific region, with particular strength in Australia and New Zealand where it is formally recognized by the Green Star rating system administered by the Green Building Council of Australia. With over 30,000 products certified across more than 350 manufacturers in 22+ countries, it has established a significant footprint in the building products and cleaning products sectors. Its recognition by LEED, WELL, Infrastructure Sustainability, and Earthcheck rating systems gives it genuine multi-market relevance.

In the cleaning products space, GreenTag competes with regional and global eco-labels including Good Environmental Choice Australia (GECA), Environmental Choice New Zealand (ECNZ), the EU Ecolabel, and Cradle to Cradle Certified. GreenTag's competitive advantage lies in its scientific rigor, tiered structure, and its integration of LCA and EPD data — which are increasingly demanded by green building rating schemes and corporate sustainability procurement policies. Its multi-certification, single-contact model is particularly attractive to manufacturers seeking simultaneous recognition across multiple rating systems.

Demand for credible product eco-labels is growing, driven by tightening corporate ESG commitments, green procurement policies in government and commercial construction, and increasing consumer awareness of greenwashing. GreenTag's emphasis on full ingredient disclosure and third-party verification positions it well in this environment. However, its recognition remains strongest in the Asia-Pacific region; manufacturers primarily targeting North American or European markets may find that region-specific labels (e.g., EPA Safer Choice in the US, EU Ecolabel in Europe) carry more weight with local buyers.

Global GreenTag was founded in Australia around 2009 by a team of scientists and sustainability professionals who identified a critical gap in the market: the absence of a rigorous, science-based product certification system that could simultaneously address human health, environmental performance, and supply chain transparency. Early eco-labeling schemes were often criticized for checkbox-style assessments that failed to prevent greenwashing. GreenTag was designed from the outset to apply genuine scientific methodology — including life cycle assessment and independent expert review — to product certification.

Over the following decade, GreenTag expanded from its Australian base to achieve recognition across Asia-Pacific, Africa, and beyond, establishing formal recognition within major green building rating systems including Green Star, LEED, WELL, and Earthcheck. The program grew to cover a wide range of product categories beyond its initial building products focus, including cleaning products, furniture, flooring, and more. By the early 2020s, GreenTag had certified over 30,000 products across more than 350 manufacturers in 22+ countries, and had achieved accreditation under JAS-ANZ (the Joint Accreditation System of Australia and New Zealand), lending additional credibility to its ISO-aligned certification processes. The program continues to evolve, incorporating modern slavery assessments and climate-related criteria into its higher certification tiers.