Good Environmental Choice "Bra Miljöval"

Good Environmental Choice (Bra Miljöval) is an ecolabel administered by the Swedish Society for Nature Conservation (SSNC), one of Scandinavia's leading environmental organizations. The label is designed for widely used products and services that carry a significant environmental footprint, making it a practical tool for consumers and businesses seeking credible, independently verified environmental claims across Nordic markets including Sweden, Denmark, Finland, and Norway.

The program covers both physical goods and services, recognizing that environmental impact extends beyond manufactured products. Industries such as manufacturing and energy are among the primary focus areas, with criteria applied to product categories like laundry detergents, paper, and batteries, as well as services including passenger transport, freight transport, and electricity supply.

To earn the Good Environmental Choice label, a product or service must meet specific, criteria-based requirements set by the SSNC. These criteria are tailored to each product or service category and are intended to reflect meaningful environmental improvements rather than marginal gains. For companies operating in Nordic markets, achieving this certification can serve as a credible signal of environmental responsibility to environmentally conscious consumers and procurement decision-makers.