HAND IN HAND

HAND IN HAND is a private fair trade certification program operated by Rapunzel Naturkost GmbH, a German organic food manufacturer and supplier founded in 1974. The program governs Rapunzel's sourcing relationships with agricultural producers in developing countries, setting standards not only for organic product quality but also for the fairness and sustainability of the trade partnerships themselves.

The core goal of HAND IN HAND is to build long-term, stable trade relationships between Rapunzel and its supplying producers. By committing to consistent purchasing over time, the program aims to reduce producers' vulnerability to world commodity price fluctuations and support their economic and social development. This makes it distinct from general organic certification — it combines organic farming standards with explicit fair trade principles embedded directly into Rapunzel's supply chain.

HAND IN HAND is relevant for producers in agriculture-focused industries who supply or seek to supply Rapunzel Naturkost, as well as for consumers or retailers wanting to understand the sourcing ethics behind Rapunzel-branded products. The program operates across a wide range of markets in Europe, North America, Asia, and beyond, reflecting Rapunzel's international distribution footprint.