Natrue-Label

The NATRUE Label is a product certification issued by the International Natural and Organic Cosmetic Association (NATRUE) that verifies cosmetic products meet defined standards for natural and organic content. Products bearing the label must be formulated with natural and organic ingredients, produced using gentle manufacturing processes, and developed with environmentally responsible practices in mind. The certification operates across a wide range of countries, making it relevant for brands selling in global markets.

The program is designed for cosmetic manufacturers and brands that want to substantiate natural and organic claims with third-party verification. NATRUE's standard sets clear criteria for what qualifies as a natural, natural with organic content, or organic cosmetic, giving consumers a transparent basis for comparison and helping brands differentiate their products credibly.

For companies considering certification, the process involves demonstrating compliance with NATRUE's ingredient and formulation requirements through an approved certification body. The label is applicable to finished cosmetic products across categories including skincare, haircare, and personal care, and is recognized in markets spanning Europe, North America, Asia, Africa, and beyond.