Naturally Sephora

Naturally Sephora is an internal product designation created by Sephora to help consumers identify beauty and personal care products that meet the retailer's own formulation criteria. Products carrying this label have been reviewed by Sephora and are formulated without a defined list of ingredients that Sephora has chosen to restrict, such as certain synthetic chemicals or additives. The program is applied exclusively to products sold through Sephora's retail channels.

Because the term "natural" is not standardized or regulated in the beauty industry, Sephora developed this in-house logo and standard to provide shoppers with a consistent, transparent signal when browsing its assortment. It is not a third-party certification, but rather a retailer-defined benchmark that brands must meet in order to carry the designation in Sephora stores and online.

This designation is relevant for beauty brands sold or seeking to be sold through Sephora who want their products to qualify for the Naturally Sephora label. It is available across Sephora's international markets, including the United States, Canada, France, and several other countries in Europe, the Middle East, and Asia.