Nature's Promise

Nature's Promise is Stop & Shop's private-label organic product line, covering a range of grocery and food items that meet USDA National Organic Program (NOP) certification requirements. Products bearing the Nature's Promise Organic label have been produced without synthetic pesticides, artificial fertilizers, or genetically modified organisms, in accordance with federal organic standards.

The program is relevant to food producers and suppliers seeking to place certified organic products on Stop & Shop shelves under the Nature's Promise brand. To qualify, products must comply with USDA organic certification requirements, which involve third-party verification of farming and handling practices throughout the supply chain.

For consumers, the Nature's Promise Organic label signals that a product has met established federal organic standards. For producers, participation means supplying a major regional grocery retailer's in-house organic line, with the associated quality and compliance expectations that come with USDA certification.