Wholesome Food Association

The Wholesome Food Association (WFA) operates a local symbol scheme that serves as an accessible, low-cost alternative to formal organic certification for small-scale food growers and producers in the United Kingdom. It is designed for individuals and operations that produce food for sale within their local region and want a credible way to communicate their production standards to customers.

Members who meet the WFA's food production standards and sell their produce locally are permitted to display the WFA quality symbol on their products. This allows producers to signal their commitment to wholesome, responsible growing and production practices without the significant expense and administrative burden associated with mainstream organic certification bodies.

This certification is best suited to small growers, market gardeners, smallholders, and local food producers in the UK who are community-oriented and selling at a local level. It offers a practical route to verified quality recognition for those for whom full organic certification may be financially or logistically out of reach.