Leaping Bunny Cruelty Free - CCIC
Cruelty Free International
Leaping Bunny certifies cruelty-free, animal-friendly products.
Over 2,000+ products have earned this certification worldwide.
Key Strengths
- One of the most recognized cruelty-free logos globally, trusted since 1996
- Covers entire supply chain — raw materials, ingredients, and finished products
- Annual recommitment and openness to third-party audits ensures ongoing accountability
- Backed by a coalition of major animal protection organizations
- Free shopping guide app increases consumer visibility for certified brands
- Recognized across cosmetics, personal care, and household product categories
Ideal For
This certification is ideal for cosmetics, personal care, and household product brands that want to credibly demonstrate their commitment to cruelty-free practices. It is especially well-suited for consumer-facing companies seeking a globally recognized, third-party-verified cruelty-free mark to differentiate their products in ethical retail markets.
Target Audiences
Industries
Alignment & Recognition
Accrediting Body
Product Categories
Overview
The Leaping Bunny Program, run by the Coalition for Consumer Information on Cosmetics (CCIC), promotes cruelty-free products by certifying brands that do not test on animals. Launched in 1996, it helps consumers find trustworthy products that align with ethical standards. To get the Leaping Bunny certification, businesses must meet strict guidelines and undergo regular audits to ensure compliance.
Key statistics include over 2,000 certified companies, covering cosmetics, personal care, and household products. Some notable certified brands are Method, Seventh Generation, and Dr. Bronner’s. The certification process requires companies to ensure raw material suppliers and manufacturers don't test on animals, providing full transparency.
Leaping Bunny's credibility is bolstered by partnerships with animal rights organizations like the Humane Society. This program serves as a reliable resource for consumers looking to make compassionate choices, providing a practical guide to cruelty-free living.
Requirements & Verification
Evidence Requirements
Companies must complete a Supplier Monitoring System (SMS) documenting that all ingredient and raw material suppliers have committed to no animal testing. Brands must provide a signed pledge committing to end animal testing at all stages of product development, including by ingredient suppliers. Companies must be open to third-party audits to verify compliance with the Corporate Standard of Compassion for Animals.
Prerequisites
Assessment Process
There is no traditional exam. The certification process involves a documentation review in which companies submit a completed Supplier Monitoring System (SMS) listing all ingredient and raw material suppliers, along with signed pledges from each confirming no animal testing. Applications are reviewed by the CCIC program team. Certified companies are subject to unannounced third-party audits to verify ongoing compliance with the Corporate Standard of Compassion for Animals.
Renewal & Compliance
Certified companies must recommit to the program annually by renewing their pledge and updating their Supplier Monitoring System documentation. Companies remain open to third-party audits at any time. Annual renewal ensures that any changes in suppliers or formulations are captured and remain compliant with the cruelty-free standard.
Accountability Model
Impact & Outcomes
Employer Recognition
Consider Alternatives If...
Brands that cannot guarantee their raw material suppliers are free from animal testing may struggle to meet the program's supply chain requirements. Companies operating in markets where animal testing is legally required (e.g., certain product categories in mainland China) are not eligible.
Alternative Programs
Frequently Asked Questions
Quick Facts
Certification
English
1996
2K+
Available
How to Use This Label
Certification Details
Assessment
Verification
Structure
Governance
Fee Structure
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Sources & Citations
Content on this page is AI-enriched from primary sources.
Cruelty Free InternationalLast verified Mar 10, 2026