PETA-Approved Vegan
PETA
PETA's list certifies cruelty-free, vegan clothing brands.
The PETA-Approved Vegan costs $0 USD. Over 1,000+ products have earned this certification worldwide. Renewal costs $0 USD.
Key Strengths
- Backed by PETA, one of the world's most recognized animal rights organizations
- Over 1,000 companies globally use the logo, giving it strong market recognition
- Simple, clear vegan standard covering fashion, accessories, and personal care
- Free or low-cost certification lowers barrier for small and independent brands
- Helps brands tap into the fast-growing ethical and vegan consumer market
- Logo provides immediate visual trust signal at point of purchase
Ideal For
This certification is best suited for fashion, accessories, and personal care product brands that use no animal-derived materials and want to signal their vegan credentials to conscious consumers. It is particularly valuable for emerging and established brands targeting the ethical fashion and beauty markets who want a recognizable, trusted vegan logo on their products.
Target Audiences
Industries
Alignment & Recognition
Accrediting Body
Recognized By
- PETA Statement of Assurance
Product Categories
Overview
The PETA-Approved Vegan program helps consumers identify products that are free from animal-derived ingredients. Established by People for the Ethical Treatment of Animals (PETA), the program certifies fashion, accessories, and personal care items that meet vegan standards. PETA reviews products meticulously to ensure they don't contain materials like leather, wool, silk, or animal-based glues. Participating brands include well-known names like Stella McCartney and Matt & Nat.
To receive certification, products must pass a thorough verification process conducted by PETA. Approved brands gain the right to use the PETA-Approved Vegan logo, making it easier for shoppers to make ethical choices. The logo has grown in recognition, signaling a commitment to cruelty-free practices. In addition to consumers, the program benefits professionals in the fashion and beauty industries by providing a clear, trusted standard. This initiative aligns with the growing trend towards sustainable and ethical consumption.
Requirements & Verification
Evidence Requirements
Brands must submit a signed Statement of Assurance to PETA confirming that their products contain no animal-derived ingredients or materials (e.g., no leather, wool, silk, down, fur, or animal-based glues). PETA reviews the submitted documentation and may request additional product information or ingredient lists to verify compliance before granting certification.
Prerequisites
Assessment Process
There is no formal exam. Brands submit a signed Statement of Assurance confirming their products contain no animal-derived materials. PETA staff review the documentation and may request supplementary ingredient or material information before approving the application. The process is entirely document-based and conducted remotely.
Renewal & Compliance
Certified brands are expected to maintain compliance with PETA's vegan standards on an ongoing basis. If product formulations or materials change, brands must notify PETA and resubmit documentation. PETA may periodically review certified brands to ensure continued compliance with the vegan standard.
Accountability Model
Impact & Outcomes
Salary & Market Value
Not applicable — this is a product/brand certification, not an individual professional credential. Certified brands may benefit commercially from increased consumer trust and access to the growing vegan consumer market, which is valued at over $20 billion globally.
Employer Recognition
Consider Alternatives If...
Brands seeking a certification that also covers environmental sustainability or broader ethical supply chain practices should consider alternatives like B Corp or Fair Trade, as PETA-Approved Vegan focuses solely on the absence of animal-derived materials. Companies that use any animal-derived ingredients or materials — even in trace amounts or in manufacturing processes — will not qualify.
Alternative Programs
Frequently Asked Questions
Quick Facts
Certification
English
1K+
Available
