PETA Approved Global Animal Test Policy
PETA
Ingrid Newkirk: Founder of PETA, advocate for animal rights globally.
The PETA Approved Global Animal Test Policy costs $0 USD. Renewal costs $0 USD every 12 months.
Key Strengths
- Backed by PETA, one of the world's most recognized animal rights organizations
- Globally recognized cruelty-free logo trusted by millions of consumers
- Covers entire supply chain — no animal testing at any production stage
- Free to apply, lowering the barrier for small and indie brands
- Thousands of certified brands provide strong peer validation
- Increases consumer trust and marketability in cruelty-free segments
Ideal For
This certification is best suited for cosmetics, personal care, and household product companies that want to demonstrate a credible, verifiable commitment to cruelty-free practices. It is particularly valuable for brands targeting ethically conscious consumers and retailers who require or prefer cruelty-free product lines. Startups and established brands alike can benefit, especially those seeking to differentiate in competitive beauty and personal care markets.
Target Audiences
Relevant Roles
Industries
Alignment & Recognition
Product Categories
Overview
PETA's initiative, led by Ingrid Newkirk since 1980, focuses on ending animal testing globally. The PETA Approved Global Animal Test Policy certifies products not tested on animals. Companies must pledge no animal testing at any production stage. Notable partners include large corporations and non-profits committed to ethical practices. This certification gained momentum as consumer demand for cruelty-free products increased. PETA's policy extends across cosmetics, household items, and personal care products. The program combines advocacy, education, and partnerships to shift industry practices. By 2023, thousands of brands joined this cruelty-free movement, highlighting the growing trend toward ethical consumerism.
Requirements & Verification
Evidence Requirements
Companies must complete and sign a legally binding statement of assurance (pledge) confirming that neither the company nor its ingredient suppliers conduct, commission, or are party to animal testing on finished products or ingredients, anywhere in the world. No third-party audit is required; the pledge is self-attested and subject to PETA's review and periodic follow-up.
Prerequisites
Assessment Process
There is no formal exam. Companies submit a completed pledge form — a legally binding statement of assurance — confirming that neither the company nor its suppliers conduct or commission animal testing on finished products or ingredients anywhere in the world. PETA reviews the submission and, upon approval, lists the company in its Beauty Without Bunnies database and grants use of the cruelty-free logo.
Renewal & Compliance
Certified companies must maintain their pledge on an ongoing basis. PETA may require periodic reconfirmation or updated statements of assurance, particularly if a company changes ownership, enters new markets, or if new animal testing requirements arise in markets where the company sells. Companies that begin selling in markets with mandatory animal testing requirements may be removed from the program.
Accountability Model
Impact & Outcomes
Employer Recognition
Consider Alternatives If...
Brands that use any animal-derived ingredients subject to animal testing, or that sell in markets legally requiring animal testing (such as certain product categories in mainland China), will not qualify. Companies unwilling to extend the no-testing pledge to ingredient suppliers and contract manufacturers should consider alternative programs with more flexible scope.
Alternative Programs
Frequently Asked Questions
Quick Facts
Certification
English
1987
Available
